The depth of beauty

Our vision of ourselves is pretty skewed. Women seem to be a victim of the advertising industry, in that we are always in search of perfection, and never think you are the perfect you. We should in reality accept that we are beautiful and unique.

Dove has a web campaign running with the tagline . . . → Read More: The depth of beauty

Price does not include…

Late last year, I saw a poster for a music festival. It prominently and proudly displayed the price as

$79*

(*plus booking fee)

Even though I had no intention of going, I was intrigued and looked into it some more. The tickets are not available at the door; you HAVE to book online first, . . . → Read More: Price does not include…

Exploitation? Art? Neither? Both?

The furore that has erupted over an article in the New Yorker about Amanda Palmer’s Kickstarter project got me thinking. When does crowd sourcing become exploitation? Ever? Never? Sometimes?

Crowd sourcing is everywhere these days.  From advertising campaigns to Facebook, movie projects to music, lolcats to news. Someone goes online and asks people to submit . . . → Read More: Exploitation? Art? Neither? Both?

Door-to-door: outdated or in revival?

Over the past couple of years I have noticed a definite increase in the number of unsolicited door-to-door salespeople knocking on my door. Recently they’ve been touting how I should change the company that provides my electricity but they’ve been for everything from the local Tae Kwon Do dojo to mobile phones and Foxtel. (As . . . → Read More: Door-to-door: outdated or in revival?

Advertising sexism: Is this still ok?

I have a little bug bear that won’t go away.

Al received this magazine, which sells tech gear:

I’m sorry, but most of the nerd girls and boys I know do not look like that. Sure, I am sure there are, but not many.

There’s links to blatant degrading sexism in advertising . . . → Read More: Advertising sexism: Is this still ok?

FOF – Familial Offerings on Friday

Mother’s Day is coming up this weekend, and the advertisers are clamoring to sell their wares once more.

I’m told, courtesy of a local pharmacy, that the perfume they’re selling would be the “perfect” Mother’s Day gift. Except Ticketmaster seems to think I should send her to a concert. One of my IT suppliers is . . . → Read More: FOF – Familial Offerings on Friday

But Tele Wouldn’t Lie…

There was a reasonably serious article this week about the difficulties in retaining police and protective services officers in Victoria, with The Fuzz resigning at a rate of 4 per week.

The full reasoning is written up via that link should you feel so inclined, but there was one line tucked away in the darkest . . . → Read More: But Tele Wouldn’t Lie…

It’s Everywhere – proudly brought to you by…

“Advertising is the art of arresting human intelligence long enough to get money from it.” – Stephen Leacock. “Advertising is an environmental striptease for a world of abundance.” – Marshall McLuhan “Advertising is the rattling of a stick inside a swill bucket.” – George Orwell

Advertising is taking over. One cannot travel in a major . . . → Read More: It’s Everywhere – proudly brought to you by…

Memorable Marketing on Monday

What do you do when you’re a well-recognised brand who has jacked off the wider Australian public?

Give them freebies! Everybody loves a freebie.

The Smocust, along with thousands of other passengers who were left stranded in Qantas management’s industrial action, have been offered a free return flight.

Now don’t  get us wrong – we . . . → Read More: Memorable Marketing on Monday

This post is 100% natural

These days, it takes a lot to get me riled up. I used to be a bit of a hothead in my youth but age has mellowed me somewhat. For example, no longer do I weep and wail and rail at the abysmal spelling and grammar I see around me everywhere. These days I’m more . . . → Read More: This post is 100% natural